How Caring For The Environment Can Translate into Sales As A Solopreneur

How Caring For The Environment Can Translate into Sales As A Solopreneur There are almost 40 million solopreneurs in the United States. That number isonly expected to rise in the coming years. As a solopreneur, you should know that you are not alone. On that same vein, it also means that you are facing competition from other solopreneurs as well as multi-billion dollar corporations. In order todifferentiate your business and riseto the top, you will have to work hard, believe in your business and make plenty of sales. In addition, it certainly helps if your business is in alignment with environmental sustainability efforts. This will allow you to connect with potential businesses and customers that believe in the preservation of our earth much easier. What Happens If You Don’t Make Sales? Everyone knows the answer to this question. However, if you don’t, your business will absolutely crash and burn without sales. It is not enough to send a few emails and post on your personal social media account. You are going to have to roll your sleeves up and get dirty. For some people, sales is natural. For others, it is askill that will take hours of learningand practicing. The better you get, the less amount of time you will have to spend on sales efforts. While it may be difficult to face constant rejection when you first begin making sales calls and reaching out to potential customers, there is a secret weapon that can certainly make the sales process a bit easier to stomach. That secret; making a strong connection with your potential customers before they buy. How Practicing Sustainability Can Increase Your Sales Beingenvironmentally conscious as a solopreneurmay seem like it is inconsequential. However, it is a differentiating factor that will take minimum effort since you are running such a small operation. For instance, if you are paperless and only use environmentally friendly vendors and products, you will be able to effectively tap into an otherwise uninterested market. This will make those sales calls much easier, since you will be in alignment with a niche cohort of society that is looking for your type of product or service. In addition, there are many sustainable efforts that aretax write offs as well as cost savingssuch as adding solar panels to your home. Obviously, the best reason to implement sustainable practices is to help to preserve our beautiful planet, but if this is not enough of a reason for you, then look at all of the potential benefits of sustainability instead. Make Sales Your Way Though sales calls can be intimidating, if you are able to lead them with an introduction that connects you to your customers, it makes for a much more comfortable call. It is important that you be comfortable when you reach out to potential customers, so if you are not comfortable with being sustainable, then it may not be the best approach for you. However, if you are, the  passion that you have for your business  as well as the environment will be sure to increase your sales to customers that are just as passionate about preserving the earth.